For years, Tokyo’s Tsukiji Fish Market was synonymous with the iconic tuna auction. Travelers would wake up before dawn to witness the spectacle of massive, frozen tuna being sold to the highest bidder. But when the announcement came that the historic inner market was closing, many wondered what would become of the renowned tuna auction.
Thankfully, the relocation to Toyosu Fish Market brought about positive changes for both visitors and fishermen. The new location offers a more structured and equitable experience for everyone.
A Peek into the World of Tuna
The Toyosu tuna auction is now a critical indicator of the global tuna market. Every year, the first auction of the year kicks off with a fanfare, highlighting the price of the most sought-after fish. In 2019, a whopping 278 kg bluefin tuna sold for over $3 million!
The rest of the year, the auction runs like a well-oiled machine. Visitors can now witness this behind-the-scenes spectacle, experiencing the energy and excitement of the bidding process firsthand. The auction itself is an adrenaline-fueled whirlwind of activity. Flashlights illuminate the tuna, secret hand signals fly through the air, the bell rings, and bids are shouted at lightning speed. It’s a fast-paced and captivating display that leaves you wanting more.
A New Approach to Access
Gone are the days of the early-bird-gets-the-worm mentality at Tsukiji. Now, the Toyosu tuna auction is accessible through an online lottery system. While this makes the experience more predictable, it also requires visitors to be proactive in securing their spot.
If you’re lucky enough to win the lottery, you’ll be granted access to the Observation Deck. From this vantage point, you’ll witness a full auction unfold in a small group of 40 people. You’ll be closer to the action than ever before, hearing the sounds of the bidding and feeling the energy of the floor.
Even if you don’t win the lottery, you can still enjoy the spectacle from the Observation Windows. Located in a long hallway, these windows offer a panoramic view of the auction floor. While you won’t be able to hear the bids, you’ll get a great aerial view of the tuna and the auctioneers in action.
Navigating the New Market
Getting to the auction at Toyosu requires a slightly different approach. The new market opens at 5:00 AM, and there’s a rush to secure a spot at the Observation Windows.
Follow the crowd to the “Toyosu Market Block 7 Fish Wholesale Market Building 3F PR Center” where you’ll be given a colored vest based on your group. You’ll then be escorted to the Observation Deck, where you’ll have 10 minutes to immerse yourself in the auction.
While there are no interpreters, you’ll be free to wander and observe the auction from your own perspective. Pay attention to the auctioneers, the wholesalers inspecting the tuna, the hand signals, and the rapid-fire pace of the bidding.
A Different Perspective
For those who don’t get a spot on the Observation Deck, the Observation Windows are a fantastic alternative. Located on a higher level, these windows offer a wide-angle view of the auction floor and informative plaques explaining the process and history of the tuna auction.
The auction typically lasts from 5:45 AM to 7:00 AM, giving you ample time to watch the action unfold. You’ll witness a unique tradition, the rows of giant bluefin tuna lining up like a display of natural beauty.
While the Toyosu experience may not be as intimate as Tsukiji, it’s a more accessible and equitable way to witness this fascinating tradition. The Observation Deck lottery offers everyone an equal chance to see the auction, and the Observation Windows provide an alternate view for those who don’t win the lottery.
Beyond the Auction
Even if you miss the morning auction, Toyosu Fish Market is still worth a visit. The surrounding area is home to some of Tokyo’s best sushi restaurants, including Daiwa Sushi, Sushi Dai, and Nakaya.
For a truly memorable Tokyo experience, add the Toyosu tuna auction to your itinerary. It’s a fascinating glimpse into a world of tradition, business, and the appreciation of a truly unique delicacy.
