Tokyo, the vibrant capital city of Japan, is taking significant steps towards a sustainable future. The Tokyo Convention & Visitors Bureau (TCVB), the official destination marketing and management organization for Tokyo, has recently become a member of the Global Sustainable Tourism Council (GSTC).
This membership reflects Tokyo’s dedication to promoting sustainable tourism practices that minimize environmental and social impacts while enhancing the city’s global appeal.
Committed to a Sustainable Tokyo
TCVB recognizes the importance of preserving Tokyo’s unique culture and natural environment, while also ensuring the long-term prosperity of the tourism industry. With a focus on “making Tokyo the world’s choice,” TCVB aims to build a sustainable city through tourism and business events.
The bureau understands the importance of minimizing the negative environmental and social impacts of tourism, acknowledging that many people call Tokyo home. They are committed to fostering a positive impact on local communities while ensuring a rewarding experience for visitors.
Partnering for Positive Change
To achieve its goals, TCVB has launched the “TCVB Sustainable Tourism Partnership” – a collaborative initiative involving various stakeholders, including local communities, tourism businesses, and government agencies. Through this partnership, TCVB focuses on five key areas, working together to:
- Deepen their understanding of sustainable tourism practices.
- Promote responsible tourism initiatives.
- Develop programs that enhance visitors’ experiences regarding sustainability in Tokyo.
- Foster cooperation between industry partners and local communities.
- Contribute to achieving the Tokyo Metropolitan Government’s ambitious goal of zero emissions by 2050.
A Collaborative Effort for a Sustainable Future
The “TCVB Sustainable Tourism Partnership” aims to create a more sustainable Tokyo for residents and visitors alike. With the support of its partners and through its commitment to the GSTC standards, TCVB is playing a crucial role in shaping a brighter future for Tokyo’s tourism industry.
A Vision for Sustainable Tourism in Tokyo
Masaru Suzuki, Director General of TCVB, emphasizes the significance of this membership, stating that it is a vital step towards making “sustainable tourism” a reality in Tokyo. He recognizes the crucial role of collaboration among diverse stakeholders, including Destination Management Organizations (DMOs), the government, tourism businesses, and local communities.
Suzuki also emphasizes the importance of learning from other GSTC members and sharing best practices to develop effective initiatives. He hopes that this membership will serve as a catalyst for Tokyo to solidify its position as a leading sustainable travel destination.
Welcoming Tokyo’s Commitment to Sustainability
Randy Durband, CEO of GSTC, warmly welcomes TCVB’s commitment to sustainability, highlighting their respect for Tokyo’s cultural heritage and dedication to preserving the natural environment. Durband acknowledges TCVB’s role in promoting responsible tourism practices that ensure the longevity and prosperity of the region.
Moving Forward: Building a Sustainable Tourism Landscape
The Tokyo Convention & Visitors Bureau is determined to position Tokyo as a leading sustainable travel destination. By partnering with local communities, businesses, and government agencies, they aim to ensure that Tokyo remains a desirable destination while minimizing its impact on the environment and fostering a thriving local community. By embracing the GSTC standards and working collaboratively, Tokyo is paving the way for a more sustainable future for the city and its tourism industry.
The Global Sustainable Tourism Council: Leading the Way
The Global Sustainable Tourism Council (GSTC) is a non-profit organization dedicated to promoting sustainable tourism practices worldwide. The GSTC develops and manages globally recognized sustainable standards, known as the GSTC Criteria. These standards provide guidance and minimum requirements for tourism businesses and destinations to protect and sustain the world’s natural and cultural resources.
The GSTC Criteria are designed to ensure that tourism development benefits local communities and contributes to poverty alleviation. By providing accreditation to Certification Bodies that certify hotels, tour operators, and destinations, the GSTC fosters sustainable tourism practices that contribute to a more equitable and environmentally responsible travel industry.
