Finding the perfect swimsuit can be a daunting task, especially in a city like Tokyo where styles and sizes can vary widely. You might find yourself feeling lost in a sea of options, unsure of where to begin your search. But don’t worry! We’ve compiled a list of the best places to find stylish and practical swimwear in Tokyo, covering all budgets and preferences.
Affordable Options for Every Style
Finding a great swimsuit doesn’t have to break the bank. GU, a popular Japanese clothing retailer, releases a limited-edition swimwear collection each summer that’s sure to please budget-conscious shoppers. With sizes ranging from XS to XL, you’re sure to find something that fits. The styles might be simple, but the colors and patterns are fresh and modern. Keep an eye out for discounts toward the end of summer for even better deals!
For trendy and youthful designs, head to H&M. This international retailer offers a wide variety of swimwear styles, from bold printed bikinis to more conservative options. Their prices are incredibly affordable, starting from just ¥599! While the quality might not be as high as some of the more expensive brands, H&M is a great option for a swimsuit you can wear for a season or two.
Another great option for affordable swimwear is American Eagle’s lingerie and swimwear brand, Aerie. Known for its inclusive sizing and body-positive messaging, Aerie offers a range of styles that flatter all body types. Bikini tops and bottoms are sold separately, with many underwire styles available in bra sizes ranging from A to D cups. They also offer sports bra-inspired tops with strappy backs, perfect for staying put during active water sports.
Premium Swimwear for the Discerning Shopper
If you’re looking for a higher-quality swimsuit that will last you for years to come, there are several premium brands worth considering. Peak&Pine, a Japanese swimwear brand, offers eye-catching, feminine designs with floral prints and ribbon accents. While their in-store selection might be limited in terms of sizing, their online shop offers a wider range of sizes, including up to XL.
San-ai Resort is another popular Japanese brand that sells a variety of trendy swimwear styles. They often collaborate with local designers, resulting in unique and stylish collections. Their swimsuits are known for their vibrant colors and bold prints. While in-store sizing can be limited, their online shop offers a wider range of sizes, including up to XL.
Lululemon, known for its high-quality yoga gear, also offers a selection of simple, timeless swimwear designs. You can expect the same level of comfort and quality as their yoga wear, though the price reflects this. A single bikini top can cost as much as ¥8,000, but you can be sure it will last you for years to come.
Finding the Perfect Fit: Online and In-Store Options
For the ultimate swimsuit shopping experience, head to Zozotown, a popular Japanese e-commerce website. Zozotown offers a vast selection of swimwear from various brands, both domestic and international. You can easily filter your search by size, design, and price, making it easy to find the perfect swimsuit for your needs.
If you prefer to shop in person, there are several department stores and specialty boutiques in Tokyo that offer a wide selection of swimwear. Don’t forget to check out the swimwear sections at major department stores like Isetan and Takashimaya. These stores often carry a wide variety of brands, from affordable to high-end, making it easy to find a swimsuit that fits your style and budget.
Beyond the Beach: Accessorize Your Look
Once you’ve found your perfect swimsuit, don’t forget to complete your beach look with stylish accessories. Many of the stores mentioned above also sell beach cover-ups, towels, and sandals.
Calzedonia, an Italian brand known for its legwear and beachwear, offers a variety of beautiful and brightly colored beach cover-ups. They also offer a fitness-inspired surf collection, perfect for those who want to stay active on the beach.
Patagonia, a well-known outdoor brand, offers a range of stylish and functional swimwear. Their swimsuits are often reversible, allowing you to change up your look with ease. They also offer a variety of rashguards and wetsuits for those who plan to spend time surfing or snorkeling.
Roxy, a popular women’s surf brand, offers a wide variety of swimwear in addition to rashguards and wetsuits. Their swimwear is designed for both performance and style, making it a great choice for active beachgoers.
No matter your style or budget, you’re sure to find the perfect swimsuit for your next beach trip in Tokyo. Happy shopping!
