Seoul is a city brimming with shopping opportunities, from high-end boutiques to budget-friendly finds. And if you’re looking for a unique shopping experience, look no further than Seoul’s vibrant underground malls. These hidden havens offer a treasure trove of goods at incredible prices, all while providing a cool escape from the bustling city above.
Join us as we explore seven of Seoul’s most exciting underground shopping centers, each boasting a distinctive atmosphere and a captivating range of products.
Myeongdong Underground Shopping Center: A K-Pop Paradise
This bustling mall is a must-visit for any tourist in Seoul. It’s conveniently connected to the subway, making it the perfect starting point to explore the lively Myeongdong district. Here, you’ll find an abundance of clothing, but the real draw lies in the authentic K-Pop and K-Drama merchandise sold at unbeatable prices. From albums to artist merchandise, this is the place to indulge your inner fan.
Gangnam Terminal Shopping Mall: A Shopper’s Paradise
Fondly known as “Goto Mall” by locals, this massive underground mall is a hub of activity, conveniently located at a major subway transfer station. With over 600 stores spanning both sides of the corridors, you’ll be spoilt for choice. From trendy clothing and accessories to homeware and even delicious food, there’s something for everyone. Whether you’re looking for the latest fashion trends or simply a bite to eat, this mall is sure to satisfy your shopping cravings.
Gangnam Station Underground Shopping Center: Trendy Finds on a Budget
Don’t confuse this mall with its namesake, Gangnam Terminal Shopping Mall. Located at a different site, Gangnam Station Underground Shopping Center caters to a younger crowd seeking trendy fashion without breaking the bank. Here, you’ll find high-quality items at affordable prices, making it the perfect destination for style-conscious shoppers on a budget.
COEX Starfield Mall: A World Beneath the City
Stepping into COEX Starfield Mall, you’d be forgiven for forgetting you’re underground. This spacious and well-lit mall is a world unto itself, boasting a stunning library, an aquarium, a casino, and much more! With an impressive 165,000 square meters of retail space, it’s the largest underground shopping center in Asia. Prepare to be amazed by the sheer scale and diversity of this underground wonderland.
Yeongdeungpo Underground Shopping Mall: A Bargain Hunter’s Dream
Located at Yeongdeungpo Station, this underground mall is a maze of retail areas divided into three sections, catering to all ages. This shopper’s haven is especially crowded during autumn and winter, when stores offer dirt-cheap outerwear, making it a must-visit for budget-conscious shoppers.
Jamsil Underground Shopping Mall: A Hidden Gem Near Lotte World
If you’re visiting Lotte World, be sure to check out Jamsil Underground Shopping Mall. This mall may not be as large as some others, but it packs a punch with its variety of goods and delectable food. It’s also known for its stunning fountain, reminiscent of Rome’s Trevi Fountain, adding a touch of European charm to the shopping experience.
Sogong Underground Shopping Center: A Blast From the Past
This historic underground mall holds a special place in the hearts of Seoulites, having been one of the city’s most popular shopping destinations in the 80s. Today, it continues to attract shoppers, offering a diverse selection of regional products, traditional Korean handicrafts, and more. As you stroll through this long stretch of shops, you’ll get a glimpse into Seoul’s rich shopping history.
Explore Seoul’s Underground Shopping World with Ease
Whether you’re a seasoned shopper or a curious traveler, Seoul’s underground shopping centers offer a unique and unforgettable experience. From trendy fashion to traditional crafts and everything in between, there’s something for everyone to enjoy.
With your T-Money card, seamlessly navigate between these underground gems, and discover a world of shopping possibilities beneath the bustling streets of Seoul.
