A Timeless Legacy: The Return of Pucci’s Iconic “Vivara” Print

Isabella Rossellini, a name synonymous with elegance and style, has a deep connection with the renowned Florentine fashion house Emilio Pucci. Her journey with the brand goes back to 1990 when she embodied the iconic “Vivara” print, a design that holds a special place in fashion history.

A Love Affair with the “Vivara” Print

This iconic print, born in 1965, was inspired by the enchanting island of Vivara, nestled in the Gulf of Naples. It was a location that deeply resonated with Pucci, having captured his heart during World War II while flying over the Phlegraean Islands.

Emilio Pucci, a decorated aviator and Marchese of Barsento, was captivated by the island’s beauty from above. After the war, he sought to immortalize that aerial view by translating it onto fabrics. These prints became a defining element of the Pucci style, captivating the world with their vibrant colors and captivating patterns.

A Star-Studded Legacy

The “Vivara” print quickly gained notoriety, becoming a beloved choice among the era’s most prominent figures. From the legendary Marilyn Monroe to the iconic Jacqueline Kennedy, stars embraced the print, making it synonymous with summer style and glamour.

Fast forward to 2023, and the “Vivara” print made a triumphant return, gracing the runway of the LVMH brand’s fashion show in Rome’s Palazzo Altemps. It was a fitting tribute to Emilio Pucci’s enduring legacy, celebrated through the artistry of Artistic Director Camille Miceli.

Isabella Rossellini at the Pucci fashion show in Rome

Rossellini Revisits the “Vivara”

Isabella Rossellini, the captivating muse of the “Vivara” print, closed the show, reliving her 1990 photoshoot with Steven Meisel. She eloquently expressed her admiration for Pucci, stating, “These are things that are timeless.”

Rossellini’s words resonate with the essence of Pucci’s creations: garments that embody both refinement and comfort, designed to be worn from morning to night, on any occasion. They represented a liberating spirit, an empowering expression of individuality.

The “Very Vivara” Collection: A Celebration of Pucci’s Heritage

The “Very Vivara” collection, crafted by Camille Miceli, is a testament to the enduring appeal of Pucci’s designs. It celebrates the brand’s heritage while embracing contemporary style, showcasing a blend of heritage prints and modern silhouettes.

The collection showcases a captivating mix of bold patterns, including the iconic “Vivara” print, alongside the “target,” “swan,” “key,” “marble,” and “fish” motifs. These prints adorn bomber jackets, scarf dresses, skirts, asymmetrical tops, and palazzo trousers, creating a dynamic and alluring ensemble.

A Love Letter to Rome: Camille Miceli’s Inspiration

The choice of Rome as the venue for the “Very Vivara” collection speaks to Miceli’s personal connection with the city. Her father hailed from Rome, and the city holds a special place in her heart. She finds solace and inspiration in its beauty, carefreeness, and joie de vivre.

Pucci’s Enduring Influence: A Legacy of Creativity

The “Very Vivara” collection is more than just a fashion statement; it’s a celebration of Pucci’s enduring influence on the world of fashion. It embodies his creative dynamism, his ability to seamlessly blend heritage and modernity, and his passion for creating garments that empower and inspire.

Pucci’s legacy lives on, resonating with a new generation of fashion enthusiasts through the vibrant and captivating creations of Camille Miceli. This collection is a testament to the timeless appeal of his iconic designs and the enduring power of his vision.

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Sophie Nakamura
Sophie Nakamurahttps://tokyotouristpass.com/
Sophie Nakamura is a Tokyo-based travel writer who specializes in luxury travel and exclusive experiences. Her articles highlight the best of Tokyo's upscale hotels, fine dining, and high-end shopping, offering readers a glimpse into the city's most lavish experiences.

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