Let’s get started with your hotel inventory on Google Hotel Ads! You’ll need to create a hotel list, which is basically an XML file that contains information about your properties. This file itself doesn’t include pricing, but it’s the foundation for displaying your hotels on Google.
Hotel List Basics
Think of the hotel list as your hotel’s digital passport, telling Google all about your properties. It’s a file you create and maintain as your hotel business evolves. Make sure to follow the syntax guidelines for XML files, especially using UTF-8 encoding and specifying it in your XML tag.
You can either upload your hotel list manually through Google Hotel Center or host it on your server, making it accessible to Google.
Data Issues: Spotting and Fixing Them
Always double-check your hotel list for errors! You can find helpful resources to troubleshoot data issues in Google’s documentation. One great starting point is the guide on “How to Set Up Your Hotel Inventory.”
Eligibility Requirements: Ensuring Your Hotels Qualify
For your hotels to be eligible for Google Hotel Ads, they need to meet some basic criteria. They should offer rooms for paying guests, have a physical presence open to the public, and a maximum stay requirement of 7 days.
Ineligible Properties: What Doesn’t Fit the Mold
Cruises and apartments generally don’t meet the criteria for Google Hotel Ads. They don’t offer the same traditional hotel experience.
Camping Cabins: A Special Case
Camping cabins with fixed walls, plumbing, and climate control are eligible, as long as they meet the basic requirements. However, RV parks where guests bring their own RVs are not considered eligible.
The Element: Defining Your Hotel’s Identity
The element is the cornerstone of your hotel list. It tells Google the unique identifier, name, physical location, and other essential details about your hotel.
Element: Providing Contact Information
The element is where you provide contact information for your hotel. It’s best practice to include both a phone number and latitude/longitude for each hotel.
Element: Highlighting Your Hotel’s Features
The element gives you the opportunity to showcase your hotel’s unique features with additional details like ratings, reviews, amenities, and more.
Element: Showcasing User Experiences
The element is your chance to share reviews that highlight your hotel’s strengths. You can include both user reviews and editorial reviews to provide a comprehensive picture.
Element: Providing Links and Descriptions
The element lets you link to your hotel’s website, providing more detailed information about your property. You can also include descriptions, reviews, and other relevant content.
Element: Adding Images for Visual Impact
Images are key to making your hotel listings visually appealing. Ensure they meet the specified guidelines regarding aspect ratio, accessibility, and originality.
Best Practices for Creating a Hotel List
Here are some essential tips for creating a successful hotel list:
- Use UTF-8 encoding and specify it in your XML tag.
- Use escape codes for special characters, especially in URLs.
- Omit empty elements, keeping your file clean and concise.
- Don’t use HTML within your XML elements.
- Validate your feed before uploading using the provided XSD.
- Use comments for clarity and organization within your file.
By following these guidelines and carefully crafting your hotel list, you’ll be well on your way to showcasing your properties on Google Hotel Ads and reaching a wider audience of potential guests.
