Get ready to explore the wonders of Tokyo, without leaving your couch! The Tokyo Metropolitan Government and the Tokyo Convention & Visitors Bureau have teamed up to create an exciting new campaign called “HELLO! TOKYO FRIENDS.” This innovative project uses cutting-edge technology like the metaverse and augmented reality (AR) to showcase the vibrant attractions of Tokyo to travelers from all over the world.
Dive into a Digital Tokyo
The campaign’s centerpiece is a dynamic metaverse space built on Roblox, one of the world’s most popular immersive platforms. You’ll find yourself transported to a digital replica of Tokyo, complete with iconic landmarks like the Tokyo Tower, Shibuya Crossing, and the bustling Toyosu Market.
Step back in time and explore the Edo Area, a detailed recreation of Tokyo’s historic cityscape. Marvel at Edo Castle, wander through the lively Nihonbashi neighborhood, and pay a visit to the revered Sensoji Temple in Asakusa.
A World of Interactive Experiences
But “HELLO! TOKYO FRIENDS” is more than just a virtual sightseeing tour. You can engage in thrilling games and activities designed to immerse you in the heart of Tokyo.
Join a treasure hunt and discover hidden gems like figurines of Tokyo Tower and Edo Castle. Test your skills in “Sushi Showdown,” a fast-paced plate-picking survival game at a conveyor belt sushi restaurant. Or race against other players in “Edo Dash,” a challenging obstacle course.
Connecting with Friends from Around the World
The campaign encourages social interaction and friendship with its innovative features:
- Set customizable tags that reflect your interests, like “Anime Fan!” or “Guide me!,” to connect with fellow travelers who share your passions.
- Chat with users from across the globe thanks to the built-in translation feature, which supports 16 languages.
- Report any troublesome behavior to police avatars who maintain order within the metaverse space.
Explore Tokyo with “TOKYO HUNT!”
“HELLO! TOKYO FRIENDS” isn’t limited to the metaverse. Download the free “TOKYO HUNT!” mobile web app to uncover the secrets of nine famous Tokyo landmarks.
Get detailed information about each location, including the best sightseeing spots and directions to reach them. You can even access related information on the Tokyo Metropolitan Government’s official tourism website, “GO TOKYO.”
Earn Rewards and Immerse Yourself in Reality
Make your virtual journey a real one! Visiting the real-life Tokyo landmarks in “TOKYO HUNT!” earns you unique emblems based on your location data.
Collect special emblems and take commemorative photos with AR characters like sumo wrestlers and samurai. Gather three emblems to unlock a rare item for use in the “HELLO! TOKYO FRIENDS” metaverse.
A Bridge Between Reality and the Digital Realm
“HELLO! TOKYO FRIENDS” bridges the gap between the virtual and the physical world. By offering engaging interactive experiences in the metaverse, the campaign sparks curiosity and inspires travelers to explore Tokyo in person.
Through this innovative approach, the campaign aims to promote tourism in Tokyo in a sustainable manner, drawing in new visitors and fostering a deeper appreciation for this dynamic and diverse city.
