My first real foray into interviewing as a freelance journalist occurred in Rome, many years ago. My target? A product that evokes a feeling of pure luxury on the wearer. La Perla lingerie perfectly fits this description, with designs and craftsmanship that resemble works of art.
A Flurry of Fashion
Armed with my brand new Italian photojournalist’s pass, I strutted towards the La Perla boutique on Via Bocca di Leone, a street that merges into the stylish Via Condotti. The air buzzed with an intoxicating blend of fashion and seduction! I stopped, as I always do, to admire the window displays, pondering the type of woman who would wear such exquisite underwear. A woman I longed to meet!
A Bumbling Start
Pushing open the heavy door, I entered a world previously only glimpsed through the shop’s alluring windows. But it hit me like a ton of bricks; I had walked in unprepared, blindsided. Not the most professional way to begin an interview.
Saved by a Serene Voice
As I contemplated my awkward, almost comical entrance, a soothing, feminine voice cut through my thoughts. “May I assist you?” the woman asked in flawless English. Too late to make a hasty retreat, I was trapped. The beautiful middle-aged woman seemed amused by my fumbling responses.
A Barrage of Questions
In a desperate attempt to regain my composure, I flashed my journalist pass, which seemed to surprise her. Emboldened, I launched into a rapid-fire series of questions, some of which I thought were quite insightful.
A Journey Through Time
To my immense relief, the woman, perhaps taking pity on my novice interviewing skills, patiently answered my questions. I learned that La Perla was founded in Bologna shortly after World War II and experienced immediate success. I imagined Italian women, able to afford such luxurious items, but realized it was likely the Italian men who desired their mistresses draped in such finery. Perhaps nothing has changed in Italy!
A Photo Faux Pas
After several minutes, I concluded that I had gathered enough material for a small piece. As I reached for my camera to capture a few images, I was met with a firm “No photos permitted.” Disheartened, I stowed my camera, my aspirations of being a “whiz-bang” travel photographer momentarily dashed. However, I felt satisfied with my first interview and thanked the woman for her patience. Leaving the boutique, I stepped onto the bustling Via Condotti, a smile spreading across my face.
A Question Missed
But moments later, I cursed myself for my stupidity. How could I have forgotten to ask such a basic, yet important question? I turned around and marched back into the shop.
A La Perla Revelation
The beautiful woman turned to me, a hint of surprise in her eyes. Before she could speak, I blurted out, “Do any of your staff wear La Perla?” I was surprised by my own cleverness! With a mischievous smile, she lifted her skirt, revealing the latest La Perla lingerie. “Yes,” she replied. I think I recall leaving the shop and stepping back onto Via Condotti, but I’m not completely sure. God, I love Rome! It’s still a wonderful place to shop.
