Get ready to experience the joy of ‘Aperitivo,’ a beloved Italian tradition! This delightful ritual involves savoring a pre-dinner drink and light snacks in the early evening. It’s more than just cocktails before a meal; for Italians, ‘Aperitivo’ is a way of life, a time to connect with loved ones and friends, woven into their daily routines.
Indulge in ‘Aperitivo’ Experiences at EATALY
Eataly and Aperol are bringing the ‘Aperitivo’ spirit to you! They are excited to share this cultural treasure by offering diverse ‘Aperitivo’ experiences, perfect for unwinding after work with colleagues, enjoying a casual drink with friends, or simply relishing conversation before dinner. Capture your ‘Aperitivo’ moments at EATALY stores and share them on Instagram! As a thank you for participating, you’ll be rewarded with an Italian cocktail, including the classic Aperol Spritz, instantly. Dive deeper into the ‘Aperitivo’ culture with seminars led by Campari Group brand ambassadors! Learn about the history, flavors, and traditions of this unique Italian experience. We invite you to join the fun at EATALY and immerse yourself in the vibrant world of ‘Aperitivo.’
Share Your ‘Aperitivo’ and Enjoy a Free Drink!
Don’t miss out on this fantastic opportunity! Share your ‘Aperitivo’ experience at EATALY stores on Instagram using designated hashtags and enjoy a complimentary second drink! Sip and savor the Italian lifestyle.
Discover the ‘Aperitivo’ Gift and Learn from an Expert
Indulge in the ‘Aperitivo’ spirit at home! During the campaign, purchase Aperol at participating EATALY stores, including the online shop, and receive a special Aperol glass as a gift! It’s the perfect way to enjoy your favorite drinks in style. Want to master the art of creating ‘Aperitivo’ cocktails? Join Campari Group Brand Ambassador Naoto Ogawa for an insightful presentation on ‘Aperitivo’ at home. He will guide you through the history of ‘Aperitivo,’ share recipes for classic cocktails using Aperol and Campari, and inspire you to create your own ‘Aperitivo’ moments at home.
Meet Naoto Ogawa, the Campari Group Brand Ambassador
Get ready to meet Naoto Ogawa, the Campari Group Brand Ambassador for Japan! His passion for cocktails and extensive experience make him a true expert in the field. Born in Kobe, Japan, Naoto’s journey began with studying abroad in New Zealand and Australia. He honed his skills as a bartender at the renowned “Bar elixir de longue vie” in Kobe, where he quickly rose to prominence. His dedication to excellence has earned him numerous accolades, including the prestigious title of Japanese Champion at the CAMPARI Cocktail Competition Asia 2018. This victory led him to represent Japan in the Asian competition held in Milan, showcasing his exceptional talent on an international stage. Naoto’s expertise extends beyond bartending; he is actively involved in cocktail development and guest bartending at bars across Japan, sharing his passion and knowledge with others. His dedication to the art of cocktails has even taken him overseas, where he was invited to guest bartend at “Schumann’s Bar” in Munich, Germany. His finely crafted cocktails, known for their delicate balance of flavors, earned him praise from international audiences.
Aperol: A Legacy of Flavor and Italian Tradition
The story of Aperol begins in Padua, a historical city in northern Italy, near Venice. The Barbieri brothers, astute entrepreneurs, discovered the potential of leftover oranges that fermented naturally in open-air markets. They refined the formula and in 1919, introduced the world to Aperol, a refreshing and bittersweet liqueur. Its name, “Aperol,” perfectly reflects its purpose—to enhance the ‘Aperitivo’ experience.
Aperol Spritz: A Symphony of Flavors
Aperol Spritz, a beloved Italian classic, is a harmonious blend of Aperol, Prosecco, and soda water. The combination creates a delightful effervescence with a hint of bittersweetness. To craft this perfect cocktail, simply fill a glass with ice, pour equal parts Aperol and Prosecco, add a splash of soda, and garnish with a slice of orange. Aperol Spritz has captivated the world, enjoyed as a pre-dinner drink, a brunch delight, an after-work treat, and a celebratory drink. Its popularity transcends borders, enjoyed not only in Italy but also in Europe, the United States, Australia, and beyond.
EATALY: A Global Celebration of Italian Food Culture
The name “EATALY” encapsulates the essence of the brand: “Eating Italy.” This global brand is dedicated to sharing the culinary heritage of Italy with the world. EATALY’s mission is to connect directly with sustainable producers and provide access to high-quality Italian products crafted by skilled artisans. These products are available at affordable prices, making authentic Italian food experiences accessible to all.
Since its first store opened in Turin in 2007, EATALY has expanded its reach to over 40 locations worldwide. From Turin and Milan to Paris and London, EATALY has established a presence in Europe. In North America, it has stores in New York, Los Angeles, Las Vegas, Toronto, and Dallas. EATALY’s global presence extends to Asia, with stores in Dubai and Seoul. In Japan, EATALY has five flagship stores: Ginza Store, Harajuku Store, Marunouchi Store, Nihonbashi Store, and Shonan Store, bringing the taste of Italy to Japan.
